Bothwell Marketing Creative Services

Web/Internet Strategies

Website Design
At Bothwell Marketing, we custom design web solutions for law firms with specific strategic objectives in mind. We do not use off-the-shelf web templates. Our highly creative designs, and robust back-end infrastructure, result in visually appealing websites which are simple to maintain and promote better SEO practices. We have designed and built websites for law firms with 1 to 1,000 lawyers leveraging our history in law firm marketing to create websites that meet the expectations of a typical law firm website visitor. Website Development Process >>

Content Builder
Our websites incorporate a content management system (“Content Builder”) providing a straightforward user-interface that works like “Word.” No HTML skills are necessary, which makes for easy site updates. Content Builder also offers effective SEO tools to help improve search engine rankings. Content Builder’s database stores articles, pdf files, photographs and text descriptions in an easily manageable and flexible system that is fully customizable.

E-mail Campaigns
At Bothwell Marketing we design websites that provide the backbone for additional web strategies including e-mail campaigns, on-line banner advertising and creative materials for webinars and multi-media presentations. Bothwell Marketing has been creating web solutions for clients since our firm was founded in 1997. Today, our creative team has a significant emphasis in that sector.

SEO – Search Engine Optimization
As search engine rankings become an increasingly important factor in how prospective clients locate legal service providers, particularly in a different state or country, SEO strategies play a more significant role in the design, construction and maintenance of a website. Bothwell helps clients gain better search engine results by conducting a systematic website analysis and creating a methodical plan for optimization.