Bothwell Marketing Creative Services

Business Development

Client Retention
Typically, existing clients are the primary target in any business development effort. The potential for additional business from existing clients is generally high, and expanding an existing relationship is often more straightforward than bringing in new business. We help our clients develop practical plans to retain and grow these key client relationships. We also have extensive experience in the development of ongoing client relations programs that include client opinion surveys, MCLE programs, and client service training.

Training and Coaching
We work with clients to develop action plans that generate referrals, develop new leads, and cross-sell additional services to existing clients. These programs reflect our many years of experience working one-on-one with busy professionals, as well as our understanding of our clients' operating environment and business development goals. Training has to be more than an interesting exercise. A successful training program helps participants put new ideas and tools to work. At Bothwell Marketing, we present the critical elements of business development in digestible segments so new ideas and tools can be incorporated into a busy practice.

Target Marketing
We also help clients target specific industries, geographic areas and other demographics and develop multi-media communications tailored to the audience. We provide an integrated approach that quickly creates name recognition and awareness of the firm’s services. With our multiple layers of creative and consulting expertise we provide clients with a complete program built to suit their specific objectives.